Colours beckoning from afar: 90% Indians buy low-cost garments as colourfully displayed by this store
Sen is habituated with fashion in the western world that maintains an indoctrinated style, is well organized and sold in a very refined way in sophisticated shops.
This fashion store in a wholesale market in India is totally the reverse. In this kind of market the shops make their façade very attractive with visible outside display across 3 or 4 floors of the colourful garments they are selling. You can see the luxury of colour and design inspite of the heavy clutter of the crowded market.
This is the rhapsody that Sen keeps in his mind as India’s heritage of colour.